“Big Data” plays an increasingly important role in our society. Data is often used to predict (consumer) behaviour. It seems very efficient, but how certain can we be that what data tells us will actually happen? And what about the risks, such as privacy violation and manipulation? A former NSA director once said: "We kill people based on metadata".

At the same time, Big Data also has a lot of potential. Not only in terms of money, but also in terms of health or safety. Often data provides a more efficient diagnosis of a patient than a doctor, or they predict when something needs to be repaired before it actually breaks down.

About the speaker

Youssef El Bouhassani is a teacher and researcher at the Hogeschool van Amsterdam. He developed Learning Levels – an AI-driven learning platform, and is a member of the National Think Tank on Big Data. He was elected Teacher of the Year of all Dutch universities in 2018.